Place Branding

 I helped develop the economic valuation genre of place branding from 1988 - first published article Singapore Brand

Let me decare from outset - this genre is more about sequence of questions which drill deeper than a model that declares the right way to do this is

Indeed most of my genre of place branding is principle based- this is a valid princi0le unless  yiu can contextually explain why you choose to over rule a principle at a spcific time and system chnage

However I have built vrand chartering aroubd 2 mapping ideas- integratinghuman relationships of productivity and demand - valuing the core question who would miss what if this brand never existed - drill down through all sorts of segmented audience - anbd if the brand is to grow not decline show how there are win-wins in actioning what makes the trusts

As a Diaspora Scot, i value place brands whiiich are not acepeted as nations as much as nationbal brands

Indeed I have spent lot of time trying to understand scotland, hong kong, and taiwan whose peoples I may be baissed toowards as mainly heroines and heroes

I am akso intereted in overalp between 4 generations:

1990 to 1920 -wars chnaged these generations lives nut mathematically this coreponds to my great heroes neumann eitsien turing's generations

thise born 1920s and 30s my parnets generation as well as those who implemented first million time snore tech (eg mores law)

Those born in 50s and 60s and 70s like myself who have ultimately been responsible for ai's lift off

milenials and the next generation who will expereince whether intelligence causes our species to blossom or disappear  )

principle human rekationship systems never stand still - they are always ex[oenetially growing or declining; but the pace at which tech is now connecting humans needs community levels of development far deeper than national gdp models