in the 1950s japans leadership of borlaugs green revolution began to celebrate rural self-sufficiency out if which social-community sustaining business models have evolved -related references kennedy endorses the economist consider japan 1962 - more recently sustainability superstars at japanthanks.com + 1 (uniting JAB nations) +2
some newer cases
saraya - win-win japan borneo uganda
from 1970 saraya innovated palm oil cleaners for kitchen use- these are bidegradable unlike petroleum based cleansers
but around 2002 the company was inudated with reports that its souyrcing of palm oil from borneo was killing elephants whose palm tree habitat was now the worlds epicente of palm oil production; saraya designed a new supply chain including purchase of its own pal, tree farms made elephant friendly
in 2009, saraya's busneess in uganda started handwashing campaigns to improve the nations sanitation reducing infant mortality by half in under a deade (along with paralel efforst brac uganda)
saraya wanted to make its product massively affordable; to do this it strted social business modeling- it recognised that urgandas sugar cane industry could do much better for ugandas if it recycled sugat cane remants into ethanol sanitisers; by going into this social business saraya scaled handwash products; as well as reduction of infant deaths, ebola in its neighbor the congo has not come to uganda and so dar covid in uganda is less than other neigboring countries- saraya is not claiming that uganda will lead africa in beating covid- bur it is proud that community sanitation social businesses contribute to minimising diseases, local community businesses empwering women, climate solutions shared from community to community
